Magnify Equity

Our Team

Our seasoned institutional advisors, with 50+ years of experience and an extensive investor network, leverage innovative marketing for top results in price, terms, and speed

EXPERTISE IS HERE

Meet The Magnify Team

Daniel Katz

CEO & Co-founder

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As CEO, Daniel leads the sales strategy, marketing, and analytics for Magnify.

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Past Experience

Education

  • Harvard (HBS)
    • MBA Masters Degree
  • Massachusetts Institute of Technology
    • Economics Degree
    • Chemistry & Management Minors

Eric Katz

CIO & Co-founder

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As CIO, Eric leads the investment team at Magnify.

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Past Experience

Education

  • Babson College
    • Entrepreneurship Degree
  • Graduated Magna Cum Laude
    • The highest ranking undergraduate program for Entrepreneurship

David Katz

COO & Co-founder

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As COO, David leads the operations at Magnify .

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Past Experience

Education

  • University of Southern California (USC)
    • Bachelor of Science Degree in Business Administration
    • Minor in Real Estate Development
    • Focus in Entrepreneurship

Will Riley

VP of Investments

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Kevin Jones

VP of Investments

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Sean Hanson

VP of Investments

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Alex Kronisch

Director of Investments

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Armand Saraj

Director of Investments

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Mia Barcelona

Senior Marketing & Research Coordinator

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Connect With Us

Schedule a call with our investment experts to start your real estate journey

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Guiding Principles

Trust

Reliable Investment Partner

Care

Client-Centric Approach

Service

Comprehensive Property Analysis

Value

Maximized ROI Opportunities

Communication

Streamlined Processes

Efficiency

Streamlined Processes

Transparency

Honest Dealings Always

Empathy

Understanding Your Needs

What Sets Us Apart?

Here’s why you should choose the magnify investment team

  • We see beyond the brick-and-mortar to analyze how property acquisition, ownership, and disposition can accelerate the success of your financial portfolio.
  • We take into account each investor’s unique priorities and weighted concerns for price, closure, and risk and then select assets that best complement their portfolio, income goals, and risk profile.
  • With our innovative and comprehensive marketing strategy, we are able to get the right buyer with the highest price, best terms, and quickest closing period.

Daniel Katz

CEO & Co-founder

CA Lic. # 02081544

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Specialization / Experience

As CEO, Daniel leads the sales strategy, marketing, and analytics for Magnify. He is a Harvard MBA and former Bain consultant who has been instrumental in helping executive teams at multiple Fortune 500 companies solve critical business issues.

At Magnify, his focus is on optimizing, streamlining, and scaling the business. Coming from a highly data-driven background at LinkedIn, he has built many quantitative tools to help the team and investors better price and analyze deals.

With his expertise in strategy, finance, and negotiations, he has helped clients maximize their return on equity, reposition assets, and quickly grow their real estate portfolios.

Education

  • Harvard (HBS)
    • MBA Masters Degree
  • Massachusetts Institute of Technology
    • Economics Degree
    • Chemistry & Management Minors

Eric Katz

CIO & CO-FOUNDER

CA Lic. # 01900078

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Specialization / Experience

As CIO, Eric leads the investment team at Magnify. He specializes in representing sellers and buyers of apartment buildings across California and also has considerable experience in office and retail.

Eric is also experienced in raising capital and syndicating exclusive deals with our investor base.

He is a 1031 tax deferred exchange specialist and is an expert salesman and negotiator. He has received many awards during his career, including:
- Platinum Achievement, 2017
- Top 10% of agents in North America, 2016
- Million Dollar Achievement, 2016
- Gold Nat'l Sales Achievement Award, 2014

Education

  • Babson College
    • Entrepreneurship Degree
  • Graduated Magna Cum Laude
    • The highest ranking undergraduate program for Entrepreneurship

David Katz

COO & Co-founder

CA Lic. # 01971921

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Specialization / Experience

As COO, David leads the operations at Magnify in addition to being a lead broker who actively meets face-to-face with owners of apartment buildings in the Bay Area. He has been instrumental in helping numerous clients rapidly increase their return on investment and bolster annual cash flows.

He is an expert in helping clients utilize 1031 exchanges to minimize their tax liability and improve their returns, and he is also experienced in triple-net deals and leases.

David also founded a property management company and quickly scaled it to 350+ units, giving him in-depth experience in building operations and a strong pulse on market dynamics and trends.

Education

  • University of Southern California (USC)
    • Bachelor of Science Degree in Business Administration
    • Minor in Real Estate Development
    • Focus in Entrepreneurship

Will Riley

Investment Advisor

CA Lic. # 02155155

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Specialization / Experience

Will is an investment advisor at Magnify with a strong finance and analytics background

He works with local rental property owners and investors to maximize their returns, guide them through regulations, and build a plan to help achieve their investment and lifestyle goals.

He specializes in real estate investment sales (residential, multifamily, and commercial) and 1031 exchanges.

Education

  • Santa Clara University
    • B.S. Degree in Finance
    • Minor in Real Estate

Kevin Jones

Investment Advisor

CA Lic. DRE# 02221567

[email protected]

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Specialization / Experience

Kevin Jones specializes in unique and spectacular properties, primarily across the multifamily, commercial, and luxury residential sectors throughout the Bay Area.

His experience spans multifamily investments, luxury residences, mixed-use assets, and complex commercial transactions. Kevin has worked with private investors, property owners, developers, and institutional organizations across the technology, medical, and education sectors.

What sets Kevin apart is his perspective beyond traditional brokerage. Before focusing full-time on brokerage and investment, he built, operated, and ultimately sold a property management company—giving him firsthand experience with the realities of ownership and operations.

Today, Kevin advises clients with an ownership mindset, combining market knowledge, financial analysis, negotiation, due diligence, leasing, asset strategy, and hands-on operational experience. He understands not only how properties transact, but how they perform after the transaction.

Whether acquiring an apartment building, positioning a luxury residence for market, or representing an organization in a complex real estate transaction, Kevin brings practical experience grounded in actual ownership, management, and investment.

Sean Hanson

VP of Investments

CA Lic. # 02155155

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Specialization / Experience

Sean Hanson specializes in building high-value partnerships and driving investment growth for clients across competitive commercial and income-property markets.

His experience spans strategic sales and account management, contract negotiation, territory development, and ROI-driven deal analysis, with a track record of securing high-profile commercial property transactions that generated more than $1 million in new business.

What sets Sean apart is his background as a top-producing sales leader rather than a traditional broker. At Income Property Specialists, he built and executed a sales strategy that grew revenue by 40% through targeted market research and lead generation — experience that gives him a sharp read on where investment opportunity and buyer demand intersect.

Today, Sean advises clients with a relationship-first, consultative approach, combining strategic deal-making, negotiation, and hands-on account management with the communication and follow-through that keeps transactions moving. He has consistently ranked among top producers for both sales performance and client satisfaction.

Education

  • Santa Clara University
    • B.S. Degree in Finance
    • Minor in Real Estate

Alex Kronisch

Director of Investments

CA Lic. # 02155155

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Specialization / Experience

As an Investment Advisor at Magnify Equity, I focus on multifamily properties, acquisitions and dispositions, and 1031 exchanges. My goal is to help clients identify opportunities, navigate transactions smoothly, and create long-term value through smart investment strategies.

I’m committed to building strong relationships, learning continuously, and supporting clients with a professional, solutions-oriented approach.

Education

  • Santa Clara University
    • B.S. Degree in Finance
    • Minor in Real Estate

Armand Saraj

Director of Investments

CA Lic. # 02155155

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Specialization / Experience

As Director of Investments at Magnify Equity, Armand helps investors buy, sell, and scale multifamily properties across California, guiding clients through strategic acquisitions and dispositions to maximize returns and long-term portfolio growth.

His experience spans investor relations, capital raising, underwriting, and market research across the multifamily sector. Before joining Magnify Equity, Armand worked in Investor Relations at FJ De La Cruz Investments, connecting accredited investors with high-performing multifamily assets, and held earlier roles at Marcus & Millichap and Matthews Real Estate Investment Services, where he built a strong foundation in real estate analysis, underwriting, and client relations.

What sets Armand apart is his data-driven, analytical approach to investing. He holds a Bachelor of Business Administration in Finance, with minors in Real Estate and Business Analytics, from the University of San Diego, and is currently pursuing his MBA at San José State University — a combination of academic rigor and hands-on transaction experience that shapes how he evaluates every opportunity.

Education

  • Santa Clara University
    • B.S. Degree in Finance
    • Minor in Real Estate

Peyton Reilly

Real Estate Investments

CA Lic No. 02204741

[email protected]

Specialization / Experience

As an investment advisor at Magnify, Peyton specializes in the acquisition, disposition, and analysis of multifamily properties in the East Bay. With a solid background in sales, accounting, and design, Peyton brings a well-rounded perspective to her role, enabling her to evaluate properties comprehensively and enhance their value.

Her commitment lies in creating and preserving wealth for her clients by maximizing investment returns and offering tailored strategies. Peyton is dedicated to guiding her clients through the intricacies of the real estate market, ensuring informed decisions that align with their financial objectives.

Education

  • Santa Clara University
    • B.S. in Business Management
    • Minor: Entrepreneurship
    • Graduated Magna Cum Laude